Curv Collectives

00 - What is a ‘Curv Collective’

  • A group of health & fitness providers who align on a specific thematic identity
  • Broadly, there are four thematic identities we see across Curv Collectives:

  1. Body Parts
  1. i.e., ‘Spinal Cord Collective’

  1. Sports
  1. i.e., ‘Running Injury Collective’

  1. Care Philosophy: Methodology
  1. i.e., ‘McKenzie Method Collective’

  1. Care Philosophy: Leader
  1. i.e., ‘Charlie Weingroff Collective’

01 - Why would I bother organizing a Curv Collective?

  • As the organizer of a Curv Collective, you would use your automated referral link to build the collective and have other providers register for Curv under your name
  • You will automatically be eligible for the 5% referral incentive for all revenue that flows through the collective - a huge incentive to help you build this brand & community of providers

02 - Why would a provider join a Curv Collective?

  • Providers have expressed interest in joining our first collectives because: 
  • (1) it validates their interest & expertise to potential clients: ‘I’m a great Physical Therapist for running injures - I’m even a part of this collective’
  • (2) it could end up being top of funnel to drive patients to them ‘I might get a few more clients per month’
  • (3) there’s very little additional work & no extra costs - it all runs through the free Curv account

03 - What is Curv doing to help set these up? What’s in it for Curv?

  • Curv is providing the entire infrastructure to run, market & track your collective: a beautiful website, custom logo, custom domain (i.e., ‘’), hosting and, of course, the providers’ Curv profile, payments, billing, scheduling & more
  • Curv is also allocating marketing budget to help drive awareness of the collectives and get your collective (and the providers within it) more exposure to patients via Social Media & Search Engine Marketing advertisements
  • Curv will also feature these collectives in organic content campaigns (social, blogs, videos, etc.) to drive awareness & traffic to these collectives

04 - What does a provider need to do differently?

  • Nothing! The provider only needs to join Curv and sign up for your collective by letting you know they want to be a part of it

05 - What do I need to do to organize one? Where do I start?

  • Promote your collective to your network, following, email lists & existing referral partners
  • Recruit at least 30 members (10 in Canada) to sign up - if you are unable to reach this number we’ll work with you to help promote it - but we can’t go live until we have sufficient number of providers in the collective and may change leaders if necessary
  • Recruits will be tracked using your customer referral link
  • Send out your custom referral link so these individuals are attributed to your account in the Curv website!
  • Host a short webinar and explain the collective, how it works, and who the heck Curv is!

Let Mark ( who, after your webinar, would like to join the collective, so he can add them to your collective’s website

Close icon
Scan this QR code with your device to get started.

Or find Curv Health for Providers on the App Store.
Download Curv Health on the iPhone App Store!